If you’re a business owner and your closest friends or family don’t know what you sell—you’re leaving money on the table.
In a digital world where one post can reach thousands, your network is your net worth. The people closest to you—your family, old schoolmates, church members, and childhood friends—are often your most untapped marketing resource. By simply sharing your product or service links with them, you’re not only gaining potential customers, but building trust, credibility, and word-of-mouth marketing—which is still the most powerful form of advertising.
Proof It Works
Studies show that 92% of consumers trust recommendations from friends and family over any other form of advertising. That’s right—people are more likely to buy from you if they hear about your product through someone they already know.
Imagine this: you sell skincare products. You share your website with your cousins. One of them posts it in their WhatsApp group. A friend in that group buys it, loves it, and shares it on Instagram. Suddenly, your business is gaining attention in places you never expected—all from one simple link share.
Start Small, Grow Big
You don’t need a billboard to start. You need a conversation.
- Text your product link to 10 friends.
- Post your business page on your personal social media.
- Ask family to share it in their own groups.
- Offer a discount code just for your inner circle to encourage first purchases.
Bottom Line
Your product or service may be amazing, but if your own people don’t know about it, how can the rest of the world?
Sharing your business with friends and family isn’t begging—it’s believing in your dream and giving others a chance to support you. More often than not, they will.
So today, take that step: Send the link. Share the flyer. Post the product.
You never know who’s watching, who’s ready to support, and who’s been waiting for exactly what you offer.
